Your clients' customers are connected. Your analytics aren't.

Network Intelligence gives your agency a capability no competitor has—decomposing customer behavior into influence, receptivity, and independent value across any client's database.

Your client's CRM sees:

Customer #1,891 | $412 | Monthly

Customer #2,307 | $89 | Quarterly

Customer #3,450 | $34 | Annual

Customer #4,497 | $667 | Monthly

Customer #5,102 | $202 | Quarterly

Customer #6,788 | $1,204 | Monthly

Customer #7,334 | $134 | Monthly

Customer #1,891 | $445 | Quarterly

We see:

1 consumer with 8 friends. $2,800 Full LTV.

The Blind Spot in Modern Marketing

Every audience strategy your agency builds treats customers as independent records. Identity graphs connect the same person across devices. Lookalike models find similar people. Predictive models score individual behavior.

None of it captures peer influence. None of it tells you which of your client's customers cause others to buy, whose revenue is socially driven and fragile, or which 12 people to target to move 200.

Network Intelligence is a proprietary methodology—peer-reviewed and validated across nonprofit, retail, and gaming networks—that decomposes every customer's behavior into three components: how much they influence others, how much others influence them, and what they would do alone.

Product Layer

Network Intelligence

Full LTV

Lifetime value recalculated to include what each customer causes others to spend. Your customer is worth significantly more when you count the downstream effect across the network.

Social Score

A simple % measure tracking how much top-line revenue is driven directly by customer social interactions rather than the product itself.

Hidden VIP

Customers who appear low-value by traditional metrics but are high-SV, meaning they cause disproportionate downstream revenue across the customer base.

Exposure Score

Your network-weighted churn risk. Calculated as Full LTV × probability of departure. Triggers alerts when adjacent cluster nodes weaken.

Advanced Capabilities

Deep Network Intelligence

Cascade Alert

Monitor dormant markers on high-influence nodes to trigger live interventions before downstream networks drop off.

Amplifier Targeting

Invert segment logic to isolate the minimal set of network connectors to market to in order to shift thousands of customers.

Social Trigger

Identify receptive customers whose conversion thresholds are uniquely primed for social-proof, endorsement, or peer validation arrays.

Network Pulse

Track vital macro-level signs to determine if the social fabric of your customer network is strengthening or fraying over time.

How it works for agencies

We license the methodology to your data practice.

Your team runs it inside each client's environment (or we embed alongside).

Each client receives a Network Map—customer segments classified by influence and receptivity.

Your strategy teams design campaigns per Network Map cell: new audiences, new messaging, new measurement.

Leverage an Unfair Advantage

Network Intelligence is a proprietary capability not available from any major marketing HoldCo or agency. On average, it's a signal of 30% of spending that no one else can see. The agencies that adopt and master it have an unfair advantage over those that don't.

Request an Agency Partnership Briefing