The Network Underneath
Your users already influence each other. You built the social features that make it happen. Now, see, grow, leverage and protect the 30%+ of revenue you couldn't before.
Network Intelligence is not a replacement for your existing analytics stack; it is an extension. It scores every user by how much they drive others' behavior and how much others drive theirs, providing an additional signal to enhance the processes and models you already have in place.
Network Intelligence decomposes every user's behavior into three components: how much they influence others, how much others influence them, and what they would do alone. Because your platform is social by nature, your signal will be both stronger and easier to use.
Enhanced Metrics - Your KPIs, Network-Upgraded
01
Full LTV
Recalculates lifetime value (FLTV) to count downstream spend effects. Your $400 user is often worth $2,800. Pairs with Full ROAS.
02
Social Score
A simple % measure tracking how much top-line revenue is driven directly by user social interactions rather than the product itself.
03
Hidden VIP
Isolates pure socialite influencers within low-spend cohorts who move disproportionate downstream revenue across your network.
04
Exposure Score
Your network-weighted churn risk. Flags accounts when high-SV ties go dormant, before their individual behavior shifts.
Advanced Capabilities
Deep Network Intelligence
01
Cascade Alert
Triggers live interventions the moment high-influence nodes show churn markers, preserving downstream spending.
02
Amplifier Targeting
Invert segment logic to isolate the minimal set of network connectors to market to in order to shift thousands of users.
03
Social Trigger
Pinpoints ready-to-convert users whose receptivity thresholds respond best to social-proof and endorsement arrays.
04
Network X-Ray
The ultimate network wiring tool. Maps exactly which connections cause a user to act and assigns hard numbers to each pair.
05
Network Pulse
Monitors overall customer health across users. Deep-dives macro vitals to flag network fraying before structural issues hit standard KPIs.
06
Ripple ROI
Recalculates acquisition returns by counting direct spend plus subsequent conversions caused by target node ripples.
Case Study: Retail
In a recent retail deployment, we analyzed a major national chain's regular marketing campaigns. By isolating high-SV nodes and their receptive friends, we identified that 32% of total transaction volume was socially influenced—a signal entirely invisible to the brand's standard CRM models.
32% Revenue Lift
Attributed to social influence within existing clusters.
6:1 ROI
Targeted activation of highly influential and receptive consumers yielded 6x the return compared to the previous campaign baseline.
100+ Brands
Currently processing omni-channel purchase maps inside zero-trust cloud infrastructure.