Network Intelligence for Game Developers
Your most social players are worth up to 50x their own spending. Do you know who they are?
Social Value shows you who your influential and receptive players are, with a specific dollar value. Once you can see it, you can build that signal into everything you are already doing.
Increase Spending
Leverage both the influencers and the others receptive to them.
Reduce Churn
When you factor in real networks, you can prevent a cascade of social connections from disappearing.
HOW DOES IT WORK?
We use your existing data to build a network, watch it and see the social signals. You already have everything we need, and our AI LLM makes deployment trivial. Everything stays in house.
Your CRM sees:
CustomerSpend
Customer #1,891$412
Customer #2,307$89
Customer #3,450$34
Customer #4,497$667
Customer #5,102$202
Customer #6,788$1,204
Customer #7,334$134
Customer #8,946$273
With Social Value, you'll see:
How Much New Signal is There?
20-50%
of all game play and all in-game purchases turn out to be caused by players, not just the game and your LiveOps and marketing. Seeing it is an unfair advantage across your operation.
01
The more social your title, the higher this % is. It's never 0, even in single-player titles. Humans are inescapably social.
02
Move from LTV to Full LTV, factoring in the impact consumers have on each other.
03
Traditional metrics treat customers as isolated, as if they are acting on only your campaigns or some unknown "organic" component, or just noise. It's never been noise.
04
Leverage it in your UA (see value others can't), inventory planning (know what's about to be popular) and customer service (know who matters more than you thought).
Product Layer
Network Intelligence
Full LTV
Lifetime value recalculated to include what each player causes others to spend. Your player is worth significantly more when you count the downstream effect across your network.
Social Score
A simple % measure tracking how much top-line revenue is driven directly by player social interactions rather than the product itself.
Hidden VIP
Players who appear low-value by traditional metrics but are high-SV, meaning they cause disproportionate downstream revenue across the player base.
Exposure Score
Your network-weighted churn risk. Calculated as Full LTV × probability of departure. Triggers alerts when adjacent cluster nodes weaken.
Advanced Capabilities
Deep Network Intelligence
Cascade Alert
Monitor dormant markers on high-influence nodes to trigger live interventions before downstream networks drop off.
Amplifier Targeting
Invert segment logic to isolate the minimal set of network connectors to market to in order to shift thousands of players.
Social Trigger
Identify receptive players whose conversion thresholds are uniquely primed for social-proof, endorsement, or peer validation arrays.
Network Pulse
Track vital macro-level signs to determine if the social fabric of your customer network is strengthening or fraying over time.
Live-Ops Optimization
Engineered for studio workflows.
Day 30
The make-or-break metric. Identify which Day-1 players to invest in based on their structural network position, not just early solo habits.
Matchmaking Genius
Programmatically optimize matchmaking arrays to pair high-SV players with at-risk accounts, organically stabilizing retention through social exposure loops.
Case Study: Measuring the Ripple
Wargaming's "World of Tanks" Tests
4x
Friends of High-SV players spent at an average rate 4x higher than friends of standard baseline players.
72%
Of high-spending "whales" mapped inside the dataset showed high Receptivity tracking. True lone wolves are rare.
44%
Of total realized platform revenue was driven directly by network-based, SV-driven player interactions.
Deplyment
Five stages. One pipeline. The system gets smarter every cycle.
We deploy inside your cloud environment, using a custom LLM to send the right fields to our engine. Your data never leaves your infrastructure.
01
Your data
You have what we need to create a network graph and apply our algorithm. Our LLM-wrapped code makes it trivial.
02
Network Engine
Proprietary algorithm produces Social Score, SV, Receptivity, and your Network Map.
03
Network Intelligence
Your KPIs upgraded, plus capabilities that did not exist before. Full LTV, Hidden VIP, Cascade Alert.
04
Activation
Campaigns designed per Network Map cell. Targeted messaging for each audience type.
05
Results
Outcomes feed back into the engine. Each cycle is smarter than the last.