In an AI world, the human experience matters more than ever. See it.
Traditional metrics treat customers as isolated, as if they are acting on only your campaigns or some unknown "organic" component, or just noise. It's never been noise. It's other people, and it's time to see the social signal that has been hiding in plain sight. We find the real networks and the social signals traveling across them in your current data. Seriously, we don't need anything else. No social media, no enriched data. You probably have the goods in house.
Your CRM sees:
CustomerSpend
Customer #1,891$412
Customer #2,307$89
Customer #3,450$34
Customer #4,497$667
Customer #5,102$202
Customer #6,788$1,204
Customer #7,334$134
Customer #8,946$273
With Social Value, you'll see:
An unfair advantage
30-40%
of purchases, donations, views, attendance and more turn out to be caused by people moving other people, not just advertising and unknowable noise.
01
Move from LTV to Full LTV, seeing the impact consumers have on each other.
02
Use this signal to increase spending, leveraging both the influencers and the others receptive to them.
03
Leverage it in your UA (see value others can't) and inventory planning (know what's about to be popular).
04
Move from standard churn prevention to stopping cascades of connected people, knowing exactly who to protect.
How it works
Five stages. One pipeline. The system gets smarter every cycle.
01
Your data
Transactions, users, existing segments. We ingest and construct the network.
02
Network Engine
Proprietary algorithm produces Social Score, SV, Receptivity, and your Network Map.
03
Network Intelligence
Your KPIs upgraded, plus capabilities that did not exist before. Full LTV, Hidden VIP, Cascade Alert.
04
Activation
Campaigns designed per Network Map cell. Targeted messaging for each audience type.
05
Results
Outcomes feed back into the engine. Each cycle is smarter than the last.
Product Layer
Network Intelligence
Full LTV
Recalculates lifetime value (FLTV) to count downstream spend effects. Your $200 customer may be worth $2,000.
Social Score
A simple % measure tracking how much top-line revenue is driven directly by customer social interactions.
Hidden VIP
Isolates pure socialite influencers within low-spend cohorts who move disproportionate downstream revenue.
Exposure Score
Your network-weighted churn risk. Flags accounts when high-SV ties go dormant, before behavior shifts.
Advanced Capabilities
Deep Network Intelligence
Entirely new metrics, alerting structures, and live diagnostic tools made possible exclusively through real-time behavior decomposition layers.
Cascade Alert
Triggers live interventions the moment high-influence nodes show churn markers, preserving downstream spending.
Amplifier Targeting
Inverts standard segment logic to market directly to the minimum customer set needed to maximize downstream response.
Social Trigger
Pinpoints ready-to-convert shoppers whose receptivity thresholds respond best to social-proof and endorsement arrays.
Network X-Ray
The ultimate network wiring tool. Maps exactly which connections cause a customer to act and assigns hard numbers to each pair.
Network Pulse
Monitors overall customer health across users. Deep-dives macro vitals to flag network fraying before structural issues hit standard KPIs.
Ripple ROI/Full ROAS
Recalculates acquisition returns by counting direct spend plus subsequent conversions caused by target node ripples.
Leverage Our Database
Access over 120 Million Scored Consumers
SV scoring is an unfair advantage for both enriching existing CRM data and hyper-targeting user acquisition (UA) pathways.
Over 300 forward-thinking brands are already sharing data and benefiting. They can see the 30-40% signal you can’t—yet.
✓
Start using our database today, with complete SV and Receptivity profiles.
✓
Get access to segments of leaders and followers that have never existed before.
✓
Unlock a cross-sector view of your current customers.
✓
Join our Data Co-Op, contribute your data, and unlock a reduced rate.
Retail Case Study
A fashion retail chain used SV scores to target a campaign at high Social Value customers and their receptive friends, seeing immediate results.
11%
More revenue from the campaign
16%
More new customers
17%
More items per transaction
Stop guessing. Start leveraging.
Ready to see your network and learn more? Download our white paper, see if your business is a fit, or book a discovery call.