Leverage the influence among everyday people, and the others receptive to them.
Reduce Churn
When you factor in real networks, you can prevent a cascade of social connections from disappearing.
HOW DOES IT WORK?
We find the real networks and the social signals traveling across them in your current data. Seriously, we don't need anything else. No social media, no enriched data. You probably have the goods in house.
Your CRM sees:
CustomerSpend
Customer #1,891$412
Customer #2,307$89
Customer #3,450$34
Customer #4,497$667
Customer #5,102$202
Customer #6,788$1,204
Customer #7,334$134
Customer #8,946$273
With Social Value, you'll see:
How Much New Signal is There?
30-40%
of purchases, donations, views, attendance and more turn out to be caused by people moving other people on average, not just advertising and unknowable noise. Seeing it is an unfair advantage across your operation.
01
In an AI world, the human experience matters more than ever. If you can see it, you can leverage it. If you can't, well...
02
Move from LTV to Full LTV, factoring in the impact consumers have on each other.
03
Traditional metrics treat customers as isolated, as if they are acting on only your campaigns or some unknown "organic" component, or just noise. It's never been noise.
04
Leverage it in your UA (see value others can't), inventory planning (know what's about to be popular) and customer service (know who matters more than you thought).
How Do I Actually Use It?
Drop scores directly into your current CRM systems, or use our advanced tools.
Network Intelligence Tools
Full LTV
Recalculates lifetime value (FLTV) to count downstream spend effects. Your $200 customer may be worth $2,000.
Social Score
A simple % measure tracking how much top-line revenue is driven directly by customer social interactions.
Hidden VIP
Isolates pure socialite influencers within low-spend cohorts who move disproportionate downstream revenue.
Exposure Score
Your network-weighted churn risk. Flags accounts when high-SV ties go dormant, before behavior shifts.
Go deeper
Advanced Tools
Entirely new metrics, alerting structures, and live diagnostic tools made possible exclusively through our network intelligence.
Cascade Alert
Triggers live interventions the moment high-influence nodes show churn markers, preserving downstream spending.
Amplifier Targeting
Inverts standard segment logic to market directly to the minimum customer set needed to maximize downstream response.
Social Trigger
Pinpoints ready-to-convert shoppers whose receptivity thresholds respond best to social-proof and endorsement arrays.
Network X-Ray
The ultimate network wiring tool. Maps exactly which connections cause a customer to act and assigns hard numbers to each pair.
Network Pulse
Monitors overall customer health across users. Deep-dives macro vitals to flag network fraying before structural issues hit standard KPIs.
Ripple ROI/Full ROAS
Recalculates acquisition returns by counting direct spend plus subsequent conversions caused by target node ripples.
Leverage Our Database
Access Over 120 Million Scored Consumers
SV scoring is an unfair advantage for both enriching existing CRM data and hyper-targeting user acquisition (UA) pathways.
Over 300 forward-thinking brands are already sharing data and benefiting. They can see the 30-40% signal you can’t—yet.
✓
Start using our database today, with complete SV and Receptivity profiles.
✓
Get access to segments of leaders and followers that have never existed before.
✓
Unlock a cross-sector view of your current customers.
✓
Join our Data Co-Op, contribute your data, and unlock a reduced rate.
Deploy and Get Smarter Every Cycle
01
Your data
Transactions, users, existing segments. We ingest and construct the network.
02
Network Engine
Proprietary algorithm produces Social Score, SV, Receptivity, and your Network Map.
03
Network Intelligence
Your KPIs upgraded, plus capabilities that did not exist before. Full LTV, Hidden VIP, Cascade Alert.
04
Activation
Campaigns designed per Network Map cell. Targeted messaging for each audience type.
05
Results
Outcomes feed back into the engine. Each cycle is smarter than the last.
Retail Case Study
A fashion retail chain used SV scores to target a campaign at high Social Value customers and their receptive friends, seeing immediate results.
11%
More revenue from the campaign
16%
More new customers
17%
More items per transaction
Stop guessing. Start leveraging.
Ready to see your network and learn more? Download our white paper, see if your business is a fit, or book a discovery call.