Building the Universal Standard for Peer Influence

Before credit scores, lending relied on fragmented, subjective assessments. FICO created an objective, standardized metric that transformed an entire economy. Social Value is executing the same paradigm shift for consumer influence: transforming the 30% to 45% of transactions driven by peer behavior into a shared, standardized intelligence layer across commerce.

120M Scored Consumers

License High-Impact and High-Receptivity Audiences, or Join the Enterprise Co-Op

Social Value maintains a master intelligence asset of over 120 million pre-scored North American consumers derived from national transactional benchmarks. Whether you need immediate, out-of-the-box user acquisition audiences without contributing internal records, or want lower costs through our cooperative database, our data layer delivers unfair acquisition advantages across your media channels.

PATHWAY 1:
DIRECT DATA LICENSING

Supercharge UA (No Data Contribution Required)

You don’t need to share internal files or contribute customer records to leverage our data. Brands, growth marketers, and media teams can license scored prospect cohorts directly into their DSPs, ad platforms, and CRM tools:

  • High-Receptivity Prospecting: Stop targeting broad, expensive demographic segments. License lookalikes and matched audiences pre-scored in the top deciles of peer receptivity—consumers with proven mathematical openness to prompts.

  • Catalyst Seed Targeting: Acquire high-impact customers who organically mobilize their peer groups, driving down blended CAC while driving up revenue.

  • Turn-Key Audience Delivery: Delivered via secure audience marketplace SKUs, direct hashed-file match appends, or clean-room syncs directly to Snowflake, Databricks, Meta CAPI, or Google Ads.

PATHWAY 2:
DATA CO-OP

Reciprocal Enrichment & Cross-Vertical Intelligence

For enterprise organizations running Forward-Deployed Engineering (FDE) or direct warehouse deployments, our optional Co-Op model unlocks a "give-to-get" advantage:

  • Cross-Category Visibility: A modest spender in your catalog may be a top-tier catalyst in adjacent apparel, subscription entertainment, or donor ecosystems. Co-op matching surfaces their wider behavioral footprint.

  • Preferred Data Economics: Contributing pseudonymous transaction logs earns tiered discounts on master file queries and priority access to expanding vertical categories.

  • Zero PII Exposure: Matching runs strictly in secure VPC clean rooms using salted cryptographic hashes. Raw customer data is never pooled or exposed to third parties.

ENTERPRISE ENGINE

The Standardized Benchmark for Interpersonal Influence

Much like credit scoring introduced an objective, universal metric to lending, Social Value establishes the standardized layer for consumer network dynamics.

Expand the deployment specifications on the right to see how audiences are packaged, matched, and activated across modern data stacks.

  • Direct access to high-decile segments (Impact Top 10%, Receptivity Top 10%, Socialite Whales). Push directly to ad platforms to arbitrage mispriced paid social inventory.

    • Send pseudonymous hashed identifiers (HEMs) to append Impact, Receptivity, and Non-Social baseline scores across your existing database without joining the Co-Op.

    • Native integration inside Snowflake Data Clean Rooms, Databricks, and private VPC enclaves ensuring complete compliance with CCPA, GDPR, and enterprise InfoSec standards.

    • Share your data and leverage the credits. Structured membership tiers for enterprises contributing recurring telemetry, establishing long-term network moats and continuous cross-category scoring refreshes.

ENGAGEMENT & ACCESS

Choose Your Entry Point

Whether you need immediate new UA records or audience enrichment via our 120M master file, or you want to quantify the network lift inside your private cloud, select the right path below.

Pure UA & Co-Op Access

License Scored Audiences or Explore Co-Op Membership

Speak directly with our data partnerships team to:

  • Request custom audience counts and match rate tests against our 120M consumer database.

  • License standalone high-Receptivity or high-Impact acquisition cohorts for direct DSP/CRM delivery.

  • Discuss enterprise Co-Op membership, clean room specifications, and give-to-get economics.

Email Our Licensing Team

First-Party Data Audit

Evaluate Your Database for an In-VPC Deployment

Assess whether your customer event logs qualify for Forward-Deployed Engineering:

  • Run our 2-minute qualification check across data ownership, network density, and transaction cadence.

  • Identify your potential Full LTV lift and uncredited network catalysts.

  • Fast-track an architectural review with our engineering team for private cloud deployment.

Check Your Data