COMMERCIAL APPLICATIONS
Influence Is Everywhere, but the Math Is The Same
Whether analyzing physical point-of-sale receipts, digital checkout carts, in-game virtual economies, or charitable contributions, standard attribution models assume every consumer acts in a vacuum. Social Value quantifies the invisible peer network driving 30% to 45% of total transaction volume across three primary operational sectors.
OMNICHANNEL RETAIL &
E-COMMERCE
Finding "Hidden VIPs" Across Carts, Stores, and DTC Ecosystems
Traditional RFM (Recency, Frequency, Monetary) and loyalty models rank customers solely by their isolated basket size. This creates two structural blind spots for growth and CRM leaders:
The Under-Credited Catalyst: A shopper spending $50 on basics who repeatedly mobilizes friends, family, or colleagues to spend $2,800 is miscategorized. Social Value recalculates their Full LTV, surfacing them as high-impact growth anchors.
Retargeting & Ad Spend Waste: Growth teams burn acquisition budget pushing paid social retargeting and discounts on customers with near-zero receptivity, or treating "Lone Wolves" with ineffective social nudges.
How It Operates:
For Vertically Integrated Stores: Ingests store POS receipts and loyalty scans to map local peer clusters and assign values and segments within your current customer file.
Leverage the new data: Send the right messages to the right segments, leveraging that 30-40% signal. Your team gets new superpowers, and the ability to AB test.
The Outcome: Measurable reduction in paid acquisition waste, targeting that uses the 30-40% you couldn’t previously see, and a full audit trail to verify everything.
PC, CONSOLE & MOBILE GAMING
Mapping Sessions, Spend, Co-Play, and Contagious Churn
Player spend and retention are fundamentally social, yet game analytics teams frequently treat high-spending "whales" as isolated spenders in a vacuum:
Debunking the Solitary Whale Myth: 72% of high spenders exhibit high Receptivity. Their spend is heavily conditioned on peer engagement, guild activity, and friend-group presence.
Cascade Risk Mitigation: When a key player churns, their friends churn too. This is usually invisible, and worse, depends only on the key player’s spend. When you aren’t blind to the real numbers, you can protect the right players.
An Operational Playbook: Identify the key players to generate ripple effects, message highly receptive players correctly, and open up a wide range of tools to alter your UA spend, or even your game mechanics, to optimize against the signal you knew was there but couldn’t see.
NON-PROFIT & CHARITABLE GIVING
Proven at National Scale: Over 45% of Giving is Social
Through our landmark partnership with Moore—the nation's largest provider of services to the charitable sector—Social Value was applied across the most comprehensive donor transaction database in the United States.
120 Million Scored Profiles: Derived directly from real donor transactions with zero social media scraping.
Empirical Validation: Demonstrated that between 35% and 70% of giving is peer-driven, identifying latent giving circles and ambassador networks that traditional wealth-screening tools miss entirely.
Falsifiable Science: Validated through predictive dropout tests with 85% statistical accuracy and published in peer-reviewed academic research.