Grounded in Peer-Reviewed Science. Built for Bottom-Line Growth.
Unlike adtech vanity metrics or unprovable influencer marketing, Social Value is built on 15 years of university network science and causal econometrics. Explore our foundational papers, video explainers, and commercial frameworks below.
What Is Social Value Anyway?
Watch our short video to learn:
What Social Value is.
How we can measure it with only your existing data.
Why is usually captures 30-40% of spend that is otherwise invisible.
What others have done with it, and what you could as well.
PERSPECTIVES & DEEP DIVES
Latest Articles & Frameworks
PEER-REVIEWED VALIDATION
Journal of Advertising Benchmark
Real metrics must be falsifiable. Our foundational methodology was validated through predictive dropout testing with 85% statistical accuracy.
PODCAST SPOTLIGHT
Dmitri Williams on Analytics Friday
Dmitri joins Jorge Cuna to break down marketing's egocentric blind spots, network science, and how peer influence is quantified without social scraping.